Baghalzadeh dairy
Nostalgic flavors and the pleasure of traditional authenticity
The current manager and brand heir of “Baghaladeh Dairy” were seeking a transformation in the brand’s style and operational context from classical and traditional to a more comprehensive and contemporary approach.
Founder
AliAsghar Baghalzadeh Shishegarkhane
Industry
Retail / Dairy
Brand
Baghalzadeh Dairy
Strengths
Customer satisfaction Professionalism /Optimism / Honesty
Beginning of
2020 Spring
Current Manager
Ehsan Baghalzadeh
Raggina’s Approach To The Branding Project Of “Baghalzadeh Dairy”
Branding
Branding Consultation
Brand Strategy
Tagline Development
Visual Identity Design
Sonic Identity Creation Subsidiary Brand Strategy Development
Subsidiary Brand Naming
Strategy
Packaging Design and Execution
Website and E-commerce Store Design
Communication
Digital Promotion Campaign Strategy
Instagram Marketing
Advertising Campaign Design
Online Sales Logistics Planning
What was the vision of Baghalzadeh brand?
The professional team at Raggina CreativeWorks, through needs assessment and understanding of the manager’s perspective, took on the responsibility of managing the brand’s direction for “Baghalzadeh Dairy” While preserving the brand’s authenticity, Raggina crafted the long-term branding vision for “Baghazadeh Dairy” by analyzing competitors, market dynamics, and the audience’s persona.
What is the role of Raggina’s team in this project?
Raggina’s creative and expert team, with a full understanding of the brand’s values and message, determined the strategic brand decisions. In other words, for identity creation and creating a desirable image in the minds of the audience, all essential elements of the brand, from product imagery and packaging to composing the brand’s music, were meticulously designed. With the brand strategy for “Baghalzadeh” being clarified, the vision, values, audience profile, and brand story were expertly crafted to the highest degree.
Creating a brand tagline conveys the brand’s commitment to its audience and defines the brand’s position. Given Baghalzadeh Dairy’s sincere century-long partnership with its customers, Raggina crafted the tagline “We are with you since 1300” for this brand. Through the creation of this tagline, the “Baghalzadeh Dairy” brand achieved a compelling and venerable image in the eyes of its audience.
